Makeover for Leisure Concepts and its Subsidaries

By 7th October 2016 July 20th, 2017 General gossip

The Leisure Concepts Group have had a makeover!

After many years, Leisure Concepts and its subsidiaries got a makeover with brand new logos and websites!

New Website

Old and outdated, the Leisure Concepts website was in desperate need of a makeover. The site needed a fresher, more enticing and user friendly design, similar to that of the LC Studio website which we had recently designed. However, this would need a few tweaks to the animation and styling.

Whilst recreating the homepage animation, Steve made this banner with a fresher palette to match the new website’s colour scheme. In order to maintain a style throughout the site, Steve created smaller, static banners for the other pages.

Since we’d done such a great job with the new animation and colour palette, the team went back to the original LC Studio site and tweaked the design. To give better consistency and across the family of websites, the new colour palette and animation were tweaked and applied to the LC Studio.

Makeover: Our new family logos

Leisure Concepts Family new logos

New Logos

So, with a fresh website came the need for a fresh logo. Martin Barnsley took on the challenge of developing the existing logo. From this, Martin also created new logos for the LC Studio and O’Neill Architects to match. In order to evolve each logo, the ‘thought bubble’ icons were expanded on to demonstrate a more fluid thought process.

As each brand has an identity of its own, each logo was given a unique colour and icon. This helped build originality between the subsidaries, whilst working together as a family.