Butlin’s brief

We were tasked with creating a unique ice cream restaurant for the Butlin’s Skegness resort. It was essential that the ‘Scoop Ice Cream’ parlour connected with the overall Butlin’s brand while providing a stand‑out quality which evoked the British seaside memories would provide a fun, engaging and high‑quality experience for holidaymakers.

What we did

The LC Studio worked with Butlin’s to develop a compelling brand for ‘Scoop Ice Cream’ with a strong link to the overall umbrella brand. The colours, graphics and interior features combine to embody a sense of innocent seaside fun from days gone by while retaining a contemporary twist.

Scoop Ice Cream logo
Building exterior
Castle themed dispenser and bin unit
Butlin‘s B logo detailing
Old fashioned ice cream tricycle
Scoop Ice Cream logo
Stylised wall art
Stylised wall art
Brand guidelines
Ice cream seating
Brand guidelines
The counter